Practical guides. No filler.
Writing on marketing strategy, SEO, and AI search for people running small and mid-size businesses. The first pieces are being written now.
This library is being built. Rather than publish thin articles to fill a page, the first guides are being written properly and will appear here as they go live. The three in progress are listed below.
In progress
What is a fractional CMO, and when does a business need one?
What the role actually covers, how it differs from an agency retainer or a full-time hire, what it costs, and the specific signals that mean a business is ready for one.
AI search vs traditional SEO: what small business owners need to know
These are not two versions of the same thing. Why a page can rank well and still never get cited in an AI answer, and what has to change structurally for both to work.
What is AI search optimization?
How AI Overviews, ChatGPT, and Perplexity choose sources, why extractable structure now matters as much as authority, and what a business can do about it this quarter.
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